Houghton Lake - Buying and servicing a boat has now become a much easier task for consumers around the country, thanks to Boating Industry magazine’s inaugural Top 100 Dealers, those marine dealers that are unsurpassed in overall business operations, customer service, marketing & professionalism.

According to Matt Gruhn, Boating Industry magazine Editor-In-Chief, “Spicer’s Boat City displays a unique focus on satisfying its customers by providing every one of them with a personal shopper to guide them through all the accessories they may need during their boating experience.  It’s through programs like this and Spicer’s new Quick Care same-day service turnaround that put Spicer’s Boat City on such an elite list.”

Gruhn went on to say, “While most industry awards are given to dealers that sell the most boats, our Top 100 Program is much more qualitatively focused, thereby leveling the playing field for all dealers and directing consumers to those dealers that can best deliver on the dream the boat ownership promises.”

“The Boating Industry Top 100 will, in short order, become the most coveted award in the marine market,” explained Tammy Galvin, Group Publisher for Ehlert Publishing Group’s trade magazines.

This first-of-its-kind recognition represents an incredibly powerful group of marine dealers.  Collectively they generate nearly 10% of the entire $30 billion marine market, employing nearly 6700 people and operating 342 retail locations across North America .

John Anderson, President of Four Winns in correspondence to Mr. Spicer wrote “This newly-published ranking confirms what many of us already knew. That  your dealership  is continually setting new standards for customer satisfaction and loyalty.”

Phillip A. Spicer, President of Spicer’s Boat City said, “This is an honor for us, because it reflects the attitudes of our customers.  Our number one job is to treat our customers so well that they will always want to come back.  And I think it’s a testament to our people that we’ve been given this award.  They should be very proud of themselves for a job well done.”

In a congratulatory letter,  Bruce Van Wagoner, President, GE Marine Group said, “Spicer’s Boat City has raised the bar of excellence for marine dealers by consistently operating with integrity, professionalism and a strong commitment to your customers. Your dealership serves as a model for what a successful and top-notch dealership should be.”